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#iamsweden (2018)

#iamsweden is a visual manifest that tells the story of a constantly expanding and humanist country.

#iamsweden develops and constructs a country that is defined by tolerance, democracy, antiracism, gender equality, inclusion, solidarity and diversity.

#iamsweden emphasises the many hundreds different backgrounds of contemporary Swedes and works against the unbalanced portrayal of ”Swedishness” that is often reflected in media.

You could join the project in two ways:
Want to join? Take a picture of yourself and tag your it with #iamsweden and join the Facebookgroup #jagärsverige. Would you like us to take your photograph? Please email

PHOTOGRAPHER Christer Fischier
PRODUCER Shari Sabel Strandmark